Privacy Policy

Who we are

Eds test Business (“we”, “us”) is responsible for the personal information you provide on this site — in data-protection terms, we are the controller. This website and our online booking are provided through a secure booking platform that runs them on our behalf.

This notice covers the information you give us through this website. If we hold anything about you from somewhere else — a phone call, a paper diary, a loyalty scheme — just ask and we’ll tell you what we have.

You can contact us using the details on our contact page.

What we collect

When you book an appointment, we collect:

• your name;
• your email address;
• your phone number, if you choose to give it;
• anything you type into the notes box. Please keep this to practical details — parking, access, preferences. Don’t include health or medical information. If something about your health matters for your appointment, tell us in person or by phone instead.

If you buy from our shop, your payment and delivery details are entered on Stripe’s secure checkout. We never see or store your full card number.

Why we use it

The law says we have to have a reason for using your information. Ours are:

• To take and manage your booking or order, and to contact you about it — confirmations, reminders and any changes. We need this to provide the service you asked for, so our basis is our contract with you.
• To keep proper business and tax records. Our basis is that the law requires it.
• To keep track of missed appointments and, if it keeps happening, to stop that email address booking online. Our basis is our legitimate interest in not losing appointment slots that were held for somebody who didn’t arrive. You can object to this — see “Your rights”.
• To email you about our own offers and news, if you didn’t say no when you booked. Only about the sort of thing you came to us for, never anything unrelated, and never passed to anyone else. Every one of those emails has an unsubscribe link, and using it stops them for good without affecting your bookings.

You have to give us your name and email address to book — without them we can’t hold the appointment or confirm it. Everything else is optional.

Nothing here is decided by a computer. We don’t profile you, and if we ever restrict online booking it is a decision a person makes, not an automatic one.

Who else handles it

We only share your information with the services that make the booking work:

• Our booking platform — the secure software behind this site stores your booking so we can manage it, and sends your confirmation and reminder emails. It acts on our instructions and uses your information only for that.
• Stripe — processes any online or deposit payment securely. Stripe is not simply our supplier: it decides for itself how to use payment information for its own duties, such as preventing fraud, and has its own privacy policy that applies alongside this one.

We do not sell your information or use it for advertising.

Our booking platform keeps its records in the United Kingdom and Ireland. Some of the services it relies on — for sending email, and for payments — are based in the United States, and are covered by arrangements the UK government recognises as protecting your information to an equivalent standard.

Missed appointments

We keep a record of whether you turned up. If someone repeatedly books and doesn’t arrive, we may stop that email address booking online — you’d still be able to contact us directly to book, and we’ll book you in.

If that happens and you think it’s wrong, get in touch and ask us. A person made the decision and a person can change it. It also doesn’t follow you anywhere: it applies to booking with us and has no effect on booking with any other business.

How long we keep it

We keep your booking information while you’re a customer and for as long as we need it to look after your appointments. The record of the sale itself — the date and the amount — is kept for six years, because that is how long the law requires a business to keep its accounts.

If you ask us to remove your details, we take your name, email address, phone number and delivery address off your bookings and orders straight away. We have to keep the sale itself — the date and the amount — because tax law requires it, but it is no longer attached to you.

One thing we can’t remove: any email we already sent you, such as a booking confirmation, stays in our email provider’s delivery records, and those emails contain your name and appointment details. We can’t delete individual messages from their system. They are removed when the account is closed.

Your rights

You can ask us to:

• show you the information we hold about you;
• correct anything that’s wrong;
• delete it, where we have no reason to keep it;
• restrict or object to how we use it — including the record of missed appointments;
• give you a copy in a form you can take elsewhere.

Just contact us using the details above. It’s free, and we’ll come back to you within a month.

There’s also a quicker way for one of these. Your confirmation email contains a private “Manage your booking” link, and that page lets you take your own details off your past bookings and orders without asking anyone.

You can complain to us. If you’re unhappy with anything we do with your information, tell us using the details above — there’s no form and no particular wording needed, and a complaint sent any way at all still counts. We’ll acknowledge it within 30 days, look into it, and tell you the outcome.

You don’t have to come to us first. If you’d rather, or if you’re unhappy with how we handle it, you can complain to the UK’s Information Commissioner’s Office at ico.org.uk.

Cookies

This site uses only what’s essential to make it work — for example, remembering the items in your shopping basket. It doesn’t use advertising or tracking cookies. When you pay, you’re taken to Stripe, which uses its own cookies to process the payment securely.

If a page shows an embedded video, nothing loads from YouTube until you press play — at which point YouTube may set its own cookies to play the video.